Online Pharmacy App - April Pharma
Introduction
April Pharma has been building trustworthy pharmaceutical business for thousands of people. In 2020 after numerous lockdowns they wanted to bring their business online, so that people can reach them and place their orders from anywhere.
Industry
Pharmaceutical
Company size
800
My services
Mobile app UI/UX Design
Project duration
3 months
Challenge
Finding the right way to introduce new product to already settled up client base who is used to purchase vital products to maintain their health through digital product. The goal was to build trustworthy and easy to use interface and get high conversion rates.
Deliverables
The seamless collabortation between me and client’s dev squad made this project a successfull product, that is being used by thousands of April Pharma’s clients.
After quick briefing from a client, I’ve organized market research and managed to define first variations of visual styling. This research gave clear directions for setting final style guide that matched up with the client’s main goals for this project.
Fonts and Colors
The most standartized font across iOS devices. SF Pro was chosen because it has quite simple and yet serious look. Paired with a comprehensive and balanced color pallete that would form a stable and systematic interface elements.
Results
After thorough researches and 5 different visual styles I have managed to come up with the one that was pleasing the most. Dev team was very proffessional and patient as we worked together to develop this gorgeous and seamless app.
After successful beta realeases, the product was finally published for public and was downloaded 6700 times on the first week.
Later on April Pharma was acquired by another Pharma giant and was integrated into their ecosystem. However, most of the initial interface design was saved and is on use to this day.
This is one of the most exciting parts where we get to express our appreciation as clients of this amazing creative agency. Thank you for all your hard work regarding our financial aspect!
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Let's chat
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